15 Steps to Success  -  Step 11 to 14

Step 11

Repeat step 5 and keep repeating this, try to place a new or page with new content every day. Don't keep a journal but put relevant content on your website. Having trouble writing new text? Hire a textwriter who can help you. Make a plan, what would you like to add this week, or next month? And what will you do next year. Take a look at newssites. Every day new pages and new content.

Keep it simple, like the example below. Use enters,

- make lists
- subject A
- subject B

Read a book how people read, fast read, cross read. Keep it simple, keep it clear. Make titles, make a piece of text bold, it will hold your readers attention for a minute. Use a clear colorsetting. Don't use strange or unknown fonts.

Unless you are a graphic designer who will show that you can handle all tecniques, don't use to many features. Remember that a website of a wellknow popartist maybe contains some flash, but that this flash feature is very small and developed by professionals. Unbeatable by you, for you miss the skills and the equipment.

Step 12

Build a network. Use a reasonable email-list system. Don't spam but give the users the possibility to sign up for your newsletter. Use the well-known tecniques of "tell a friend" of send e-cards.

Try to image what your customer expects. What would they like to know or read. Your website is not a brochure. The visitor on your website expects to find an answer to a question he had. Participate in newsgroups and forums. Not to promote your site but to learn and listen and build your network.

Step 13

Study your logfiles. Follow your visitors, what do they do, make a graphic and ask your provider to put a statistic programme on your site. It's free information, but you need to do something with it.

Step 14

Did you know that most submissions don't make it into a search engine index because of pornographic material in a secret map on your server? A search engine spiders your whole site and will find this content on your site. Your site will not be admitted in the index.