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HTML tag Title Tag - the title of your webpage

 

html title tag - meta-tags have a lot of influenceThe title tag isn't a real metatag but a so called html tag. But that doesn't make it less important because we actually always mention the title in combination with the description and the keyword metatag.

All search engines like Google, Yahoo and AltaVista show your title tag. And with this title tag you are able to influence your search results with the searchengines and the click behaviour of the surfer on the internet. Always try to come up with a relevant and attractive title for every page of your website.

The title is the first (usually clickable) phrase you see as a search result. The best thing to do is to make the title no longer than 100 caracters. You should see the title as a short commercial message that has to attract your visitor.

<title>relevant and attractive phrase </title>

Check out the following example:

 
All search engines like Google, Yahoo and AltaVista show your title tag
 

 

the Titel to optimize your conversion

 

It's like the A B C ! Most people search with :

  • (A) keywords, as a result you get the
  • (B) title. This is the blue clickable line followed by the
  • (C) description meta tag. A small commercial text that has to pursuade the visitor to click on your site.

Seach engines use your title to determine the relevancy with keywords. That's why you should invest time to come up with a relevant and attractive title. You will regularly find the title in the head part of the source of your webpage. Just look at the following example to see how it looks like : 

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<html>
 <head>
  <title>My Testpage</title>
 </head>

<body>

  Here you find a test text

</body>
</html>

Impression

The title is the first impression people get of your website. It has to persuade them to click on your link and not the link of your competitor.

If you look at the following 4 examples, which text would persuade you to click on yourself ?

HomepageWelcome to Jackson Inc.Jackson Inc. your online webshopAll cables for radio and television | order online = next day delivery

Without a doubt the last title is the best. Pay attention to the use of the pipe-sign | The pipe sign is a vertical line which you will find just above the enter key on your keyboard. By using the pipe sign you are able to devide a sentence visually. Don't forget that people scan text and don't read it. Start to experiment with your title and find out which title provides the most clicks and the best conversion. Because you can always do better :

All radio & tv cables | order today = delivery tomorrow

Or emphasize what makes your business or service unique :

All sorts of radio & tv cables in stock | money back garantee

It's very important that the title is clickable. By using the title you can influence click behaviour. So it is very important to come up with a fantastic title. Make sure you make up an unique title for every page of your website. Many website builders don't make proper titles. They use a so called template and you are only able to fill out meta tags once. Those tags will be used for every webpage of your website. So the same meta tags on every page. This is fatal for your change to get a good listing in the index of a search engine.

  1. do not use keywords more than once in the title
  2. use caracters like () * and | to make a sentence easy to read
  3. put a call-to-action in the title. Stimulate a click, ask for an order!

 

Title tag - Where should I place this tag?

 

Metatags WizardAdd meta tags to every webpage of your website, not only to your first (index) page. Make sure that every page gets it own, unique title and use keywords and text that are relevant to the webpage. It might look like a lot of work, but you will see that it woks!

Use our Meta tags Generator Wizard to make good meta tags.

 

<title> </title> - Important SEO things to remember

The title tag isn't a real metatag but a so called html tag. But that doesn't make it less important! The best thing to do is to make the title no longer than 100 caracters. You should see the title as a short commercial message that has to attract your visitor.
  1. Read why meta tags are important and how they affect the search engines.
  2. Use our meta tags generator to create the correct meta tags.
  3. Use our website analyzer to get professional advice from the meta tags experts.
  4. Submit your website to the search engines and choose one of our packages:
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seo meta, name, tags, html, title tag Tags: meta, name, tags, html, title tag

 

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