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15 Steps to Succes


Creating meta tags is an accurate job. Some people call it developing meta tags instead of making them. We call it MetaDesign! Very often it's possible to add meta tags in the developing program that you use to make your website. But sometimes there are no options or controlable settings.

Meta tags are hidden in de source of your website. They become visable if you look into the source of your page.

  • IE: View Source
  • FF: Page Source

Meta tags are placed in the HEAD part of the website.

You need a simple text editing program like Wordpad or Simpletext to add Meta tags to your website.

Webpage programs like Frontpage sometimes deletes meta tags once you make changes to your webpage, make sure to check this carefully.

Remember, no meta tags = no customers visiting your website.




Meta tags are hidden codes that search engines use to index your website. They became important in the Nineties. Search engins were developed to crawl the internet for information. They were very usefull in finding your information. The very "first" internet existed of pages with text only.

Not much later they added the possibility to add photo's to the sites and today flash animations are used frequently. So search engines needed extra information to understand the content of the website. That's what meta tags are for.

According to regulations, the so called RFC's, meta tags can be placed in the source of a webpage. Without a doubt there are people who misuse metatags by adding keywords that are not relevant. This is useless.

If you take the time to make good meta tags, that are relevant and match the information you provide on your website, you will soon discover that your website will score higher than the website of your competitor who doesn't use good meta tags. By using meta tags search engines are able to show you the best results.


The basics


The meta tags will always contain the following :

META NAME="name"
the name of the tag you will define. So you will use this for a keyword or description tag.

the name of a special tag you will define. For example the name of the developer who made the website.

the value the tag will get.

Here you place the description of your website, the keywords, or you define the number of days you would like the search engine to visit your site again ( the so called 'revisit' tag).


You want to start making metatags? Proceed to Create Meta tags.

If you have no idea how to get started, take a look at our


15 Steps to Success >>> click for step 1.

© 2016 - Part of the The MetaTags Company BV - Last update: 27-10-2016