15 Steps to Success  -  Step 13

Step 13

Analyse your logfiles. Follow your visitors, what do they do, make a graphic and ask your provider to put a statistic program on your site. It's free information, but you need to do something with it.

Also logfiles on your server can be usefull. Where did the visitor looked at, for how long. From which page did they leave your website. Do your visitors return and what are they looking for.

The A-B test

1. Choose a certain page you want to test.
   
   Examples of testpage's can be your startpage or a page with product details.
2. Make several versions of your testpage.
   
   Create and publish several versions of your testpage and use unique URL's. Use a script that randomly shows those different versions to your visitors. E.g. make 3 pages of a product you would like to sell. On one page you ask your visitor to call you for more information. One the other page you ask your visitor to fill out the form for more information. And on the last page you offer the possibility to order online. Now you can measure which page is more popular. Don't forget to keep the pages active after concluding your experiment due to the fact that many people bookmark your webpage. 
3. Find your conversion page.
   
   This conversion page is an existing page on your website that is shown after a conversion. It can be a page that is shown after a customer has ordered an item on your website, or it can be a page which is shown after a visitor has registered for a newsletter or filled out an information form.

Meta tags Summary - Important SEO things to remember

1. Read why meta tags are important and how they affect the search engines.
2. Use our meta tags generator to create the correct meta tags.
3. Use our website analyzer to get professional advice from the meta tags experts.
4. Submit your website to the search engines and choose one of our packages: