Easy Steps

Creating metatags is an accurate job. Some people call it developing metatags instead of making them. We call it MetaDesign! Very often it's possible to add metatags in the developing program that you use to make your website. But sometimes there are no options or controlable settings.

Metatags are hidden in de source of your website. They become visable if you look into the source of your page.

• IE: View Source
• FF: Page Source

Metatags are placed in the HEAD part of the website.

Webpage programs like Frontpage sometimes deletes metatags once you make changes to your webpage, make sure to check this carefully.

Remember, no metatags = no customers visiting your website.

Meaning

Metatags are hidden codes that search engines use to index your website. They became important in the Nineties. Search engins were developed to crawl the internet for information. They were very usefull in finding your information. The very "first" internet existed of pages with text only.

Not much later they added the possibility to add photo's to the sites and today flash animations are used frequently. So search engines needed extra information to understand the content of the website. That's what metatags are for.

According to regulations, the so called RFC's, metatags can be placed in the source of a webpage. Without a doubt there are people who misuse metatags by adding keywords that are not relevant. This is useless.

If you take the time to make good metatags, that are relevant and match the information you provide on your website, you will soon discover that your website will score higher than the website of your competitor who doesn't use good metatags. By using metatags search engines are able to show you the best results.

The basics

The metatags will always contain the following :

META NAME="name"
the name of the tag you will define. So you will use this for a keyword or description tag.

HTTP-EQUIV="name"
the name of a special tag you will define. For example the name of the developer who made the website.

CONTENT="value"
the value the tag will get.

Here you place the description of your website, the keywords, or you define the number of days you would like the search engine to visit your site again ( the so called 'revisit' tag).

You want to start making metatags? Proceed to Create Metatags.

If you have no idea how to get to work, take a look at our

15 Steps to Success >>> click for step 1.